B2B business websites
For businesses that want to qualify enquiries sooner and direct visitors to the appropriate service.
Product · AI chat
Masta Chat — intelligent chat based on website content, FAQs and product materials
Masta Chat is our own product for embedding intelligent chat on websites, landing pages, product websites and help centres. It answers questions about the offer, documentation and product features based on actual knowledge sources.
The problem it solves
Fewer repetitive questions, faster answers and better service
Visitors often struggle to find information about an offer, pricing, features or the next implementation steps. Masta Chat helps by answering in real time and reducing the workload on sales and support teams.
- Answers grounded in website content and materials, rather than guesswork.
- Fewer repetitive messages reaching the team.
- Clearer guidance towards contact or a quote.
Who it is for
Product websites
For products with documentation, instructions and FAQs that need to be easy to search.
Support teams
For teams seeking to reduce simple, recurring questions and handle requests faster.
Key features
- Answers based on website content, FAQs, documentation and product materials.
- Handle sales, implementation and technical questions in one place.
- Indicate uncertainty rather than generate unsupported answers.
- Hand conversations over to a person when team support is needed.
- Embed on business websites, landing pages and help centres.
- Configure for specific knowledge sources and enquiry-handling processes.
Use cases
Pre-sales and leads
The chatbot answers questions about services and directs visitors to the quote request form.
Product onboarding
Users find instructions, basic procedures and FAQ answers sooner.
Post-implementation support
The chatbot supports technical assistance by pointing to relevant materials and next steps.
FAQ
Does the chatbot answer using our content?
Yes. We configure it to use the materials selected by your company, such as website content, FAQs and documentation.
What if the chatbot does not know the answer?
It can clearly communicate uncertainty and direct the user to human support.
Is it an off-the-shelf product or a tailored implementation?
It is a product delivered through implementation. Configuration and integration depend on the website and its support process.
How do we get started?
Start with a short brief covering the types of user questions, knowledge sources and the intended business outcome.
Related content
Next step
Want to implement Masta Chat on your website?
Briefly describe the questions your users ask and the knowledge materials you already have.
Request an implementation quote